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GMT+2
Rotterdam, NL
(Industry)
Construction SAAS
(ABOUT)
Levvr is a Rotterdam-based SaaS brand that's basically a GPS for construction chaos. The B2B-focused software is created to give users working on construction projects a better overview of their progress - because apparently watching concrete dry is only fun when you know exactly how much longer you'll be watching.
(THE Problem)
The main challenge with levvr was their website was created in HubSpot and was holding back their growth like a traffic jam during rush hour in the Maastunnel. My friends at Okaia asked me to jump on the project as a designer and help come up with a new style based on the existing branding - basically giving their digital presence a Rotterdam-style makeover without the harbor smell.
(WHAT WE DID)
Starting from an ideal sitemap I translated it into a wireframe where I focused not just on components but also on improving the story of the brand, because telling people you make construction software is about as exciting as explaining tax law at a birthday party. After that I designed all the important pages and over 30+ blocks that levvr can use in the future to create additional pages faster than you can say "building permits." An additional challenge was designing product screenshots to give people an idea of how the product actually looks and feels.
(WHY WE DID IT)
I decided to refresh the brand to show more social proof, use way less jargon that makes people's eyes glaze over, and give them a modular set of blocks so they're better prepared for the future than a construction worker with a full toolbox. It's like giving them digital Lego blocks that actually make sense when you put them together.
(CLIENT REVIEW)
"Thomas did an amazing job making sure levvr can better show and tell who they are and why their tool is so invaluable for construction companies - he turned our old site into something that actually makes people want to click 'schedule demo' instead of 'close tab.'
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