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GMT+2
Rotterdam, NL
(ABOUT)
takeoff is way more than your typical recruitment firm - it's like someone finally figured out that finding a job doesn't have to feel like navigating Swiss bureaucracy while blindfolded. Yes, they help people find cool physio jobs in Switzerland, but they're also trying to push their niche industry forward by offering a warm community, full-service human aftercare, and a digital platform that actually makes sense.
(THE Problem)
The takeoff team wanted a massive upgrade in their branding that wouldn't make them look like every other Swiss company that slaps a flag on their logo and calls it revolutionary design. It should remain Swiss-oriented without becoming traditional in that "we've been doing things the same way since the invention of cheese" kind of way. They also wanted the brand to grab attention, but still feel approachable for both job-seekers and physio practice owners who are probably tired of being treated like walking expense reports.
(WHAT WE DID)
Moving abroad is scary as hell - it's like jumping out of a plane except you're not sure if your parachute is properly packed and you definitely don't know if you'll land in a field of flowers or a pile of paperwork. But with takeoff it becomes the easiest leap you'll ever take. The concept of the brand was tied into "the big adventure" because let's face it, relocating to Switzerland for work is basically signing up for a life-changing quest where the final boss is learning to pronounce Swiss German correctly.
(WHY WE DID IT)
Many Swiss companies add a Swiss flag, throw in the typical red color and call it branding. With takeoff, we decided to do it completely differently. We made the Swiss vibe come back through doing everything in that clean, precise Swiss design style, making red the hover state instead of the main character, and adding small flags as subtle details in merchandise because sometimes the best statements are whispered, not shouted from mountaintops.
(CLIENT REVIEW)
"Thomas pushed our brand forward by a mile and more - he's truly a one-man design studio that I would 100% recommend when you need a brand generalist who actually gets it instead of just making things look pretty and calling it strategy."
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